(Business-to-Business-to-Consumer Software as a Service) is a model where:
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We (the SaaS provider) create software
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Merchants (businesses) use our software to serve or sell to their own customers
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The end users (consumers) benefit indirectly or directly through your product
It’s SaaS, but with two layers of users:
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Primary users: the businesses (B)
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Secondary users: the businesses’ customers (C)
SaaS Company
⬇
Business Partner / Merchants
⬇
End Customers
