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Business-to-Business-to-Consumer. It’s a business model where a company sells products or services to another business (B2B), which then offers those products or services to the end consumer (B2C).
So it’s like a bridge model, blending B2B and B2C.
Instead of going directly to consumers, you partner with a business that already has access to your target customers. You get scale and distribution, they get value-add, and consumers get a better experience.
You (SaaS provider)
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Partner Business (bank, retailer, etc.)
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Their Customers (end-users)
